WOW- What a response!!! We knew when the
directory hit letter boxes as we were immediately inundated with
calls. We received over 30 calls during the first week, another 16
during the second week, and they still continue coming.
With this HUGE response we’ve now scrapped all other advertising.
Previously we advertised in local newspapers and distributed
pamphlets but need I say - never again!!!!!
We have been in business for nearly three years and can honestly say
that we have never imagined a response as huge as we’ve had from the
Little Aussie Directory. From all the calls we had from the last
edition we have retained nearly all as regular customers.
We can’t express our gratitude to the Little Aussie Directory.
It
has been the most effective advertising method we’ve used to date
and we recommend it to all our friends who are small business
owners.
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Rob & Bianca Stubbs
All Aspects Garden Care |
|
Astounding is the only way to describe the response from our
advertorial in the Little Aussie Directory. We initially took out a
trial advert not knowing how effective the reach would be. We
achieved 34 quotes in the first week after delivery and then another
67 quotes prior to the next publication going out two months later.
The quality of the leads were really good with genuinely interested
customers - not tyre kickers.
It is a really credible way to outline our business to potential
customers and everyone comments on what a great LITTLE publication
it is. It stands out from the other “normal” sized mags and
catalogues and is really informative. The magazine acts as a great
reminder to our current customers as well and complements other
advertising we do.
We religiously track the source of enquiries from the different
advertising mediums we use and the Little Aussie Directory is the
best on a dollars spent vs return basis.
 |
Ian Rogers
Crystal Clear Services |
|
I launched an oven cleaning and detailing
service in the Redlands in December last year and contacted the
Little Aussie Directory as OvenU in WA have enjoyed huge success
advertising through them.
I knew the day that the Little Aussie Directory was delivered
because the phone just kept on ringing. It is a great way for the
locals to “get to know you” and find out what your business can do
for them.
The figures speak for themselves – I received 73 calls in response
to the first Little Aussie Directory ads, which far exceeded my
expectations especially when compared to other forms of advertising.
 |
Toby Bowes
Ovenu |
|
We were hesitant at first to take up the offer of free
advertising with the Little Aussie Directory, thinking it was to
good to be true, and also being caught out by other advertising in
the past. We have had such an overwhelming response that we have now
signed up as a regular client in all 3 booklets and have had to put
on another salesman.
We had twelve calls for quotes on the first day alone and since the
booklet went to print two weeks ago we have had over 25 quotes and
they are still coming in. We would certainly recommend Little Aussie
directory to any business wanting to reach new local business.
 |
Mark & Shelley
Redlands Kitchens |
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